Google finally announced it is entering the world of mobile devices by creating an Open Source operating system. The Google OS is based primarily on two other open standards: Linux and Sun’s Java. The search giant has agreed to provide the OS to handset manufacturers free of cost.
So how will Google benefit from this? While the obvious answer is advertising, it is not clear how accepting users will be to intrusive ads in something as personal as a mobile phone.
Advertising is certainly a way to monetize this investment, but Google can potentially benefit in a great way by learning more from users. All data traveling through the Google OS would be fair game for the Mountain View company to get to know the consumer better. This information can in turn be used increase the effectiveness of targeted advertising regardless of the ultimate method of the delivery. In the end, it’s all about information.
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